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    <lastmod>2023-05-21</lastmod>
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    <loc>https://www.jackyhuangkhh.com/blog/subjectlinebestpractices</loc>
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    <lastmod>2023-05-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6235ec1357442a6ce7e12028/7ee73f10-c885-4573-8188-abb60baafb67/220618+Emojis+Updated.jpeg</image:loc>
      <image:title>Blog - My Tried-and-True Best Practices for Crafting Compelling Subject Lines - Make it stand out</image:title>
      <image:caption>Love the chubby one</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6235ec1357442a6ce7e12028/fce92eb2-a66a-402e-9e3a-1d78fb411c64/220618+Misen+Cyber+Monday.png</image:loc>
      <image:title>Blog - My Tried-and-True Best Practices for Crafting Compelling Subject Lines - Make it stand out</image:title>
      <image:caption>Source: Misen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6235ec1357442a6ce7e12028/04e90254-98b9-438e-9601-6f0f78adcc5b/220618+Klaviyo+A%3AB+Test.png</image:loc>
      <image:title>Blog - My Tried-and-True Best Practices for Crafting Compelling Subject Lines - Make it stand out</image:title>
      <image:caption>Klaviyo’s Test Results tab includes winning variation, win confidence, statistical significance, winning metric, and test size.  Source: Klaviyo - Review Your Email A/B Test Results</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6235ec1357442a6ce7e12028/1655739803005-8J6JR5QBXANRZCS41STE/unsplash-image-IOdNANPjL-4.jpg</image:loc>
      <image:title>Blog - My Tried-and-True Best Practices for Crafting Compelling Subject Lines - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6235ec1357442a6ce7e12028/14b1c70d-8121-4b5f-be19-de33e050a1e7/220618+Williams+Sonoma.jpg</image:loc>
      <image:title>Blog - My Tried-and-True Best Practices for Crafting Compelling Subject Lines - Make it stand out</image:title>
      <image:caption>The SL in full: “Explore The World of Williams Sonoma | Thoughtfully designed and crafted with care”. I’d either move the second part to the preheader section or rewrite both the SL &amp; PH.   Source: Williams Sonoma</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6235ec1357442a6ce7e12028/21f1bb52-0b86-4b89-aa48-949eb64904f8/220618+Doordash+example.png</image:loc>
      <image:title>Blog - My Tried-and-True Best Practices for Crafting Compelling Subject Lines - Make it stand out</image:title>
      <image:caption>Yes, please! Source: Doordash</image:caption>
    </image:image>
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    <loc>https://www.jackyhuangkhh.com/blog/12emailmetrics</loc>
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    <priority>0.5</priority>
    <lastmod>2023-04-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6235ec1357442a6ce7e12028/20b19412-a6c1-42ca-bfbc-4a8c19f86823/220702+Away+CTAs.jpg</image:loc>
      <image:title>Blog - 12 Email Metrics You Need to Track - Make it stand out</image:title>
      <image:caption>Source: Away</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6235ec1357442a6ce7e12028/fac27ec6-9210-4af2-bcf8-9d4f295c48d7/220702+Bounces+-+Mix+With+Marketing.png</image:loc>
      <image:title>Blog - 12 Email Metrics You Need to Track - Make it stand out</image:title>
      <image:caption>A simple graph explaining the difference between Hard Bounce and Soft Bounce. Source: Mixwithmarketing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6235ec1357442a6ce7e12028/0d0e3151-5366-4f7b-b19e-2dcc5929b9ae/220702+Coach+CTOR.jpg</image:loc>
      <image:title>Blog - 12 Email Metrics You Need to Track - Make it stand out</image:title>
      <image:caption>Source: Coach</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6235ec1357442a6ce7e12028/3c4b1711-dd2b-42ff-924f-feee370eb58e/220702+Spam.png</image:loc>
      <image:title>Blog - 12 Email Metrics You Need to Track - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6235ec1357442a6ce7e12028/a4adbeb6-ca9f-4e75-8ea8-5e7ad1c58a8d/220618+Gmail+Inbox.jpg</image:loc>
      <image:title>Blog - 12 Email Metrics You Need to Track - Make it stand out</image:title>
      <image:caption>Subject line, Sender Name, Preheader, and even your brand logo play a part in OR.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6235ec1357442a6ce7e12028/151d863c-4174-4f69-bf38-7bd145f778e7/220702+Peach+%26+Lily+CTA.jpg</image:loc>
      <image:title>Blog - 12 Email Metrics You Need to Track - Make it stand out</image:title>
      <image:caption>Source: Peach &amp; Lily</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6235ec1357442a6ce7e12028/1656866854831-7MY70Y026KFKJAFLDKAP/unsplash-image-hpjSkU2UYSU.jpg</image:loc>
      <image:title>Blog - 12 Email Metrics You Need to Track - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6235ec1357442a6ce7e12028/59cad175-2ab3-4b80-a240-3db8e81f8e2a/220702+Read+Rate.png</image:loc>
      <image:title>Blog - 12 Email Metrics You Need to Track - Make it stand out</image:title>
      <image:caption>Source: Litmus - How are engagement metrics defined?</image:caption>
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    <loc>https://www.jackyhuangkhh.com/blog/top10excellgooglesheetsfunctions</loc>
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    <lastmod>2023-04-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6235ec1357442a6ce7e12028/64f76378-7bde-4c97-8f66-8bcad6d1b4a7/COUNTIFS+Example.png</image:loc>
      <image:title>Blog - 10 Essential Google Sheets Functions for Marketers - Make it stand out</image:title>
      <image:caption>3 shirt orders were placed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6235ec1357442a6ce7e12028/c1768356-1ba1-49ed-b0ba-d29ddfedab38/TRANSPOSE+Example.png</image:loc>
      <image:title>Blog - 10 Essential Google Sheets Functions for Marketers - Make it stand out</image:title>
      <image:caption>Columns and rows are flipped using TRANSPOSE.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6235ec1357442a6ce7e12028/ad5d5ecc-3e77-461e-8d84-fbfe1ff34c17/TRIM+Example.png</image:loc>
      <image:title>Blog - 10 Essential Google Sheets Functions for Marketers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6235ec1357442a6ce7e12028/6dcf65ad-575c-4221-a31b-aae466098d63/Screenshot+2023-04-29+at+6.33.16+PM.png</image:loc>
      <image:title>Blog - 10 Essential Google Sheets Functions for Marketers - Make it stand out</image:title>
      <image:caption>Grabbed LTVs from the separate LTV tab.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6235ec1357442a6ce7e12028/b4c326da-9182-485c-ab5e-dfe4df95ff8f/IFERROR+Example.png</image:loc>
      <image:title>Blog - 10 Essential Google Sheets Functions for Marketers - Make it stand out</image:title>
      <image:caption>You can also set it to display “0%” as well, instead of “N/A”.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6235ec1357442a6ce7e12028/47f9953f-31a9-46bf-ac57-0dc116c156b3/AVERAGEIFS+Example.png</image:loc>
      <image:title>Blog - 10 Essential Google Sheets Functions for Marketers - Make it stand out</image:title>
      <image:caption>The Average Order Value for New York is $30.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6235ec1357442a6ce7e12028/3376a85b-0ca0-4dcc-a03a-c311b04cdeae/IF+Example.png</image:loc>
      <image:title>Blog - 10 Essential Google Sheets Functions for Marketers - Make it stand out</image:title>
      <image:caption>Sebastian is considered an “inactive customer” because his last purchase was more than 90 days ago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6235ec1357442a6ce7e12028/6523dd12-db79-4dee-86ac-a477562e4bf8/SUMIFS+Example.png</image:loc>
      <image:title>Blog - 10 Essential Google Sheets Functions for Marketers - Make it stand out</image:title>
      <image:caption>Shirts generated $70 over the past 60 days.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6235ec1357442a6ce7e12028/1682654277713-NK4LSATLTIM62IAA2XIF/unsplash-image-TisvwNLLWA4.jpg</image:loc>
      <image:title>Blog - 10 Essential Google Sheets Functions for Marketers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6235ec1357442a6ce7e12028/13432a41-2272-410f-80d4-711ff2530e26/VLOOKUP+Example.png</image:loc>
      <image:title>Blog - 10 Essential Google Sheets Functions for Marketers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6235ec1357442a6ce7e12028/d7678c1a-4c5f-44d9-9952-08870b16da9a/CONCATENATE+Example.png</image:loc>
      <image:title>Blog - 10 Essential Google Sheets Functions for Marketers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6235ec1357442a6ce7e12028/11bb95cb-943b-40fc-95b9-ccb042a8a232/LEFT%3ARIGHT+Example.png</image:loc>
      <image:title>Blog - 10 Essential Google Sheets Functions for Marketers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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